Richard A. Moran serves as Chief Executive Officer and Vice Chairman of Accretive Solutions. Mr. Moran is a San Francisco based venture capitalist, best selling author and evangelist for organizational effectiveness. He is best known for his series of business books beginning with Never Confuse a Memo with Reality and is credited with starting the genre of "Business Bullet Books". His latest book is Sins and CEOs. Previously he served as an Executive-in-Residence at Venrock and was also the Chairman of Portal Software which was later sold to Oracle. He is a former Accenture Partner where he focused in the technology, media and financial services practice. He often works with corporate boards to improve effectiveness and serves on the boards of the Silicon Valley Chapter of the National Association of Corporate Directors, Mechanics Bank and GluMobile. Mr. Moran holds an A.B. from Rutgers College, an M.S. from Indiana University and a Ph.D. from Miami University.